The Wicked Collective
We craft luxury experiences that are not only seen, but felt.
Bespoke Brand Experiences
We shape product launches, private viewings, curated showcases and customer journeys into immersive brand moments with emotional clarity.
Luxury Production & Execution
From spatial design and technical planning to premium finishing and on-site delivery, we build experiences with precision from concept to close.
Regional Partnership Network
Powered by trusted collaborators across Asia Pacific and beyond, we support brands with local fluency and regional production reach.
Services.
Brand Ecosystem
- Product & Brand Launches
- Collaborative Brand Partnerships & Events
Consumer Experience
- Luxury Pop-Up Experiences
- Immersive Customer Engagement
- Experiential Test Drive Journeys
Automotive Activation
- Signature Driving Tours
- Experiential Test Drive Journeys
Creative Direction
- Strategic Development
- Bespoke Event Playbooks
- Brand Experience Guidelines
VIP & Curated Events
- Exclusive Private Viewings
- Conferences & Executive Gatherings
- Exhibitions & Curated Showcases
Production & Execution
- Stage Design
- Technical Production
A boutique team of producers shaped by the world of luxury experiences. We bring a refined approach to production, crafting elevated experiences that feel seamless, immersive and relevant.
Jeffrey Then
Managing Director
With two decades of shaping experiences across brands and industries, Jeffrey transforms ideas into immersive moments through understanding, precision and a relentless solution-driven approach.
“Great experiences are built through people, passion and precision.”
Nathan de Guzman
Business Development Director
A business development and brand partnerships leader with 20+ years of experience across Southeast Asia, leading growth initiatives for global brands including Nissan Motor Corporation, Porsche, Audi, Bentley Motors, New Balance, Globe Telecom, Singtel, NETS, Ayala Malls, and Emirates. Nathan specializes in strategic partnerships, integrated marketing, and commercially driven campaigns that strengthen brand presence and drive business growth.
“Strong partnerships create opportunities.”
Edric Lee
Technical Director
With 20+ years of experience delivering arena tours, immersive exhibitions and large-scale live events worldwide. Specializing in technical design, site operations and global logistics, Edric leads international teams to execute complex productions with precision, safety and seamless coordination.
“Behind every seamless event is a team prepared for every possibility.”
Bhanu Priya
Creative Director
With over 10 years of experience across APAC, Bhanu leads creative direction for product launches, retail activations, exhibitions and corporate events for brands. Detail-driven and aesthetically focused, she brings clarity and imagination to every project.
“Design is how ideas take shape.”
Powered by Regional Partners.
Our network supports brand experiences across Singapore, Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Middle East, the Philippines, South Korea and Taiwan.
Testimonials.
Working with The Wicked Collective for the World Aquatics Championship Singapore 2025 was a refreshing experience. They demonstrated a deep understanding of the elite standards required for a global sporting event of this scale.
Andy Lau,
World Aquatics Singapore
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